This is the most approachable book I have ever read on the subject.” -Ken Magill, Publisher, The Magill Report “Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand.
Use the latest digital technologies for lifelong customers and repeat sales “Arthur Middleton Hughes is database marketing’s Great Explainer.
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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Arthur Hughes Book PDF Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.
The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before.
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